Open to everyone, regardless of where they come from, what they look like, how they worship or who they love,” said Tim Cook, Apple’s CEO, in a statement.

“Our message, to people around the country and around the world, is this: Apple is open. This transition will roll out over the coming year and be fully complete with the official opening of Apple Campus 2 in 2016. Apple believes in celebrating that diversity and investing in it. Who we are, where we come from, and what we’ve experienced influence the way we perceive issues and solve problems. It includes personal qualities that usually go unmeasured, like sexual orientation, veteran status, and disabilities. Apple’s executive team and board of directors believe the company logo should reinforce that belief.Īpple’s definition of diversity goes far beyond the traditional categories of race, religion, gender, and ethnicity. CUPERTINO, California - ApApple® today announced that the company will resurrect the original rainbow Apple logo ahead of Apple’s 40th anniversary of the company’s founding on Apand also as an affirmation that Apple, an American company, believes that America must be a land of opportunity for everyone, in a diverse rainbow of colors, including race, religion, sexual orientation, and more.